Email marketing is a huge task for digital marketers. Emails are the way you communicate with people about company updates, sales, special offers, press releases, newsletters, and more.
It’s one thing to have a healthy subscriber list and open rate, but it is another to have people actually engage with your emails. Getting those subscribers who open your emails but don’t do anything once they are open can cause a lot of problems for digital marketers.
You want to get those sleepy subscribers to reactive with your emails and do more than just open them and a reactivation campaign is just how to do that.
What is a reactivation campaign
A reactivation campaign is when you create a strategy around those sleepy subscribers. You want them to get back to opening your emails and engaging with them. This can help improve sales, click-throughs, website traffic, and more.
A successful reactivation campaign involves a few steps. To help you build the best reactivation campaign ever, we have outlined those steps below.
Isolate the subscribers who aren’t engaging.
The last thing you want to do is waste time and energy sending a reactivation campaign to people who are already engaging with your emails. Additionally, if an active emails engager gets a reactivation campaign, they could become annoyed and unsubscribe altogether.
You’ll want to isolate your sleepy subscribers depending on how frequently you send emails. If you send one almost every day, pull out people who haven’t engaged with an email in 90 days. If you send less frequently, increase that time to 120 or 200 days.
Once you have that data, create a separate email list and start building your campaign.
Test everything from copy to content
Reactivation campaigns are unique in that you’ll need to perform a few A/B tests to see what will drive people to re-engage. A few things to test: subject lines, tone of voice, photos, video, offers, links, buttons, and more.
Keep in mind that you will want to do some segmentation to have successful tests. Segment your sleepy subscribers by persona, shopping behavior, demographic, location, age, gender, and/or email service.
Email service is a particularly important one. Each email service filters emails differently, so you will want to account for those differences in your reactivation campaign.
Reactivation campaigns are not a one time task
In order to be successful with reactivation campaigns, you need to be constantly executing them. Subscribers stop engaging in emails all the time. If you are always scrubbing your email lists for those who aren’t engaging, you will have more luck reactivating them.
Being proactive about your reactivation efforts also helps your email health and reputation. When customers stop engaging in emails, they can start to go into spam and if you keep sending emails to subscribers who are not engaging, your emails could be blacklisted.
Staying on top of email reactivation is vital for overall reactivation campaign and email marketing success.
Make sure people have a way out of your emails
Hiding your unsubscribe button or making it more difficult than necessary for people who want to unsubscribe hurts your email marketing in the long run. Don’t send emails to people who don’t want them. It saves your email reputation and keeps your lists up-to-date.
When you give someone the easy option to opt out of emails, they are less likely to mark the email as spam. Companies that have too many emails marked as spam get blacklisted by email clients and have to spend lots of money and time getting off those blacklists.
Additionally, unsubscribe buttons give you the opportunity to spend less time on reactivation campaigns. People will let you know themselves that they want off your email lists, meaning that you won’t have to spend time and money trying to reactivate them.
If you want to learn more about reactivation campaigns, check out my done-for-you system today.
Email marketing has become more and more challenging over the last few years. With people signing up for multiple email accounts, Gmail changing where your messages go, and more people deleting your emails than opening them, running a successful email marketing campaign requires a lot of work.
There are a few ways that you can take your email marketing to the next level. This can helps you send better emails to the right people at the right time. Once you strategize and streamline your email marketing, you will see a measured improvement in how your email marketing performs.
Here are a few ways that you can improve your email marketing this year.
Send emails only to the people who want them
A lot of the reason that your email marketing may be looking like it is failing is because you are probably sending your emails to people who don’t want them. People who get your emails, but don’t want them usually end up deleting them without opening them or marking them as spam. These are not the people you want on your email lists.
Whenever you continue to send emails to people who don’t want them, your domain reputation is hurt. This can leave you scrambling to clean up your domain reputation for months.
Avoid this by scrubbing your email lists once a month. Take out all of the people who haven’t opened an email from you or haven’t engaged with one of your emails and send them one reactivation campaign. Getting them out of the general email list helps keep your domain reputation healthy and your email marketing profitable.
If the subscribers still don’t open or engage with your emails after the reactivation campaign, take them off the list. This leaves a lot less clutter for you to clean up later.
Give each email a goal
If you are not sending each and every email with a goal, stop sending them. You have to have a clear goal laid out for each email before you send them. You want to cue your email recipients with the action they should take with each email.
Make sure that there are multiple ways for your email recipients to achieve the goal of your email. Add buttons with links, photos, video, and good subject lines. You want the point of the email to be clear right when they open the email.
Sending an email just to send an email isn’t going to help you or your customer. It wastes everyone’s time and makes your customers less likely to engage when you really want them to. Give each email a goal and you won’t have this problem.
Personalize the emails
Email personalization really works. When you stick with the basics like the subscriber’s name or company, they are more likely to engage with the email.
Email personalization is relatively simple now with email marketing platforms. Above all, do not send a “dear customer” or “dear client” email. It won’t get read and you will have wasted your time.
Test sending your emails on different days
There is a ton of data out there that says that sending your email on Tuesdays or Thursdays are the best days. While that may have been true at one point, it’s not the case anymore.
In order to send emails that people will engage with, you have to test sending your emails on different days. Find out what works for you and your company. What matters isn’t when the most people are sending emails; what matters is when most people are engaging with your emails.
Test sending on different days and at different times. This will help you develop the most optimal plan and get your email engagement rates up.
If you want to learn more about how to send emails effectively, look into my done-for-you system now.
A low conversion rate will waste your efforts to drive traffic to your website. If you can get a thousand people to visit a landing page, you’ll only get 10 new leads if your conversion rates are at 1%.
Typically, if you’ve got low conversion rates, there are just a few areas that need to be tweaked. By making a few small adjustments, you can instantly begin improving the percent of people that complete the desired action on your landing page.
Here’s 5 tips for instantly boosting your conversion rates.
Get Rid of the Jargon
You first need to get rid of the jargon on your landing page. People don’t respond to phrases and words that they don’t understand.
When you’re writing sales copy, you want people to understand your message. Keep it simple.
You need to get rid of the fluff. Here’s a few examples of jargon that needs to be eliminated:
These fluff words don’t need to be added, if you have a real value to offer your visitors. Instead of stating that you’ve got a “high-quality product”, you might state that you’ve got a “product that will change how you handle…”
Decide How Your Product is Different
You also need to know how your product or offer is different from your competition. You should never state the obvious in your copy. Instead, focus on what sets you apart. Otherwise, you’re focusing on what makes you the same as everyone else.
For example, if you sell tax preparation software, you wouldn’t list “helps you prepare taxes” as one of the benefits of your software. This is a given.
By focusing on the strengths, you can set yourself apart from the rest of your competition.
Address the Most Common Objections
Write a list of reasons why people may be hesitant to make a purchase on your website. Be honest and come up with the most common objections.
For example, people may be hesitant to purchase from an unqualified source. To address this, you need to explain why you’re qualified to offer your product or service.
Another common objection is that your product may not work for every customer. To address this objection, you should include a variety of customer testimonials.
Write the list of objections and then address them, one at a time. Use this list as a checklist that you go over before going live with your landing page.
Keep it Short
Keep it short. This applies to everything on your landing page. The words, sentences, and paragraphs should all be short. This makes your content easier to read.
Most people don’t read every single line in a sales ad or landing page. They skim through it. Break up your content and use shorter paragraphs.
Make it Easy to Complete the Next Step
Another solution for improving conversion rates is to make it easy for your visitors to complete the next step. Whether you’re having them subscribe to your email list or register for a webinar, the form they fill out needs to be short.
Typically, you should only include the required fields in your form. This includes name and email address. You really shouldn’t require more than 3 or 4 fields. Beyond this, conversion rates start to drop.
These are just a few tips for increasing your conversion rates. You should also try using A/B split testing to try different headlines and calls to action.
Along with these tips, you can gain even more internet marketing suggestions, and a way to generate more sales leads, by clicking here to learn about my done-for-you system.
An effect paid advertising campaign depends on your ability to get people to click on your ad. At the same time, you want to get the right people to click on your ad. You want visitors that are actually interested in what you’ve got to offer.
When pay-per-click (PPC) advertisements aren’t bringing in the sales leads that you expected, you don’t need to scrap your entire campaign. You just need to start tweaking your campaign to improve click through rates (CTR).
Here are 5 ways to increase paid click through rates.
Improve the Headline
The first place to start is with your headline. It’s the first thing that people see and it’s how you get them to click on your ad. This makes the headline the most important part of your PPC ad campaign.
The headline needs to be 25 characters or less. You have limited space. Use it wisely. Keep these tips in mind:
Use keyword phrases in your headline
Don’t use your business name in the headline
Solve a problem or ask a question
Include Keyword in Display URL
The focus keyword of your PPC ad should be used in your display URL. This is the visible URL that appears under your headline. You’re allowed to edit the display URL, even if it doesn’t match the destination URL.
You can include up to 35 characters in the display URL. This will include your domain name, along with space for your keyword. The ad will direct users to the URL that you specify in your
Don’t Include the Price in the Ad
When you include the price of a product or service in your headline or description, people are reminded that they’ll be spending money.
Instead of showing the price, you could display a discount or savings. For example, if you’ve got a product that regularly costs $50 and it’s on sale for $25, you could highlight the 50% off or the $25 discount.
Deliver a Specific Message
Before you go live with an ad, you should review it and ensure it delivers one specific message. Your ad can’t be ambiguous.
You should never try to promote more than one thing at a time. When a person views your ad, they should know exactly what they’re going to find when they click the link.
When you finish writing your ad, read it and ensure its direct and to the point. Don’t fill it with keywords. Write in a way that a person can easily understand.
Use Ad Extensions
Google introduced ad extensions several years ago, and they are available for free. They offer additional ways to entice people to click your ads. This includes site links. Site links allow you to include additional links in your ads.
Your ability to include extensions depend on your Ad Rank. The Ad Rank is determined based on the quality of your ad and your landing page.
In the end, improving your click through rate depends on a quality ad. You need to use a short headline that gets to the point quickly.
The body of the ad provides a line or two to elaborate on the message presented in the headline. You only have a few lines to make an impression and attract the right visitors.
As a final suggestion, you should take a look at what your competition is up to. View ads for relevant keywords and examine their landing pages.
Tweak your PPC campaign using these tips to boost click through rates. If you want more internet marketing suggestions, plus a way to generate conversion-ready prospects each month, click here to learn about my done-for-you system.
Press releases provide an additional solution for building backlinks, increasing online exposure, and gaining web traffic.
Twitter is an effective platform for entrepreneurs that want to reach out and increase their online presence. But, these efforts don’t provide a lot of help if you can’t engage your followers.
Twitter user engagement directly impacts your ability to gain sales leads through this social media platform. Engagement refers to the number of followers, retweets, and messages you receive through your Twitter profile.
If you want to boost engagement, then take a moment to review these simple tips.
Shorten Your URL Links
Every entrepreneur should use a web-based program to shorten their URL links. Studies show that shorter URLs receive more clicks.
The programs that generate these shorter URLs also typically provide a method for tracking these links. You can see how many people followed the shortened URL.
Use Images in Your Tweets
Tweets that contain images receive more clicks and more retweets. If possible, all your tweets should contain an image.
If you’re sharing a link to a landing page or a web page that you own, you should set up Twitter cards. This allows Twitter to pull the featured image from your page and place it in the tweet.
You can also upload photos for each tweet. It’s time-consuming, but it can help you get more retweets, clicks, and new followers.
Ask People to Retweet Your Tweets
Sometimes you just need to ask people to do exactly what you want them to do. Ask people to retweet your tweets.
Including “RT” in your tweet can help you gain 10 times as many retweets. On average, including the word “retweet” in your tweet will result in 23 times as many re-tweets.
This only takes up a few characters of the space that you have available. Give it a try. Add “RT” to the end of all tweets moving forward.
Include Actionable Words in Your Tweet
Along with asking people to retweet your tweets, you should include actionable words. You may not have enough space to include a full call to action, but you can use actionable words to increase engagement. Examples of actionable words include:
Engage Your Twitter Followers
You should also drive engagement by being more engaging. You can include questions in your tweets, to encourage people to respond. This drive engagement and could result in more followers.
If you haven’t already, you should set Twitter to send email notifications when you receive a new message and when your Twitter tag is mentioned in another tweet.
You should respond to questions and comments as soon as possible. Even if the comment is unrelated to the products or services that you sell, you need to be active on social media. Respond when people talk to you.
Tweet Late at Night
The final tip for increasing user engagement on Twitter is to tweet late at night. These late-night tweets obtain about 10 times as many retweets as similar tweets sent during the day.
If you go to bed early, you can use a social media management platform to automate the release of your tweets and social media posts.
In the end, using Twitter to increase your online exposure depends more on quality than quantity. The number of followers that you have is less important than how engaged your followers are.
Focus on engagement by responding to tweets, asking questions, and using these other tips. Increasing your Twitter user engagement will help you boost the number of followers that you’ve got, along with helping to increase traffic from Twitter to your website.
Gain even more internet marketing tips and access to a system for generating conversion-ready prospects, by clicking here to learn about my done-for-you system.
The frequency of your social media posts can directly impact the number of followers that you get and keep.
If you post too infrequently or frequently, you’ll lose followers. You’ll also have trouble getting people to take notice of your social media accounts. For this reason, you need to come up with a schedule.
A social media posting schedule takes into consideration the following factors:
The best time of the day to post
The best day of the week
The topics you should post about
The percentage of promotional content
Determine the Best Time of the Day and Best Day of the Week
The best time of the day to post will vary, depending on the social media platform that you use. Also, your target audience may have different internet preferences.
Don’t forget to take the time difference into consideration. 80% of the US population are in the Eastern or Central time zones. If you’re in California and want to target the largest audience, you’ll want to plan your posts based on EST time.
Engagement tends to peak at the following times during the weekdays:
9 AM EST – overall engagement
1 PM EST – most shares
3 PM EST – most clicks
Next, consider the best day of the week to post. Monday through Wednesday, people are less active on social media. The majority of the population is too busy getting into the work week.
By Thursday, people are looking forward to the weekend and are more likely to spend time browsing on social media.
User engagement peaks on the weekends. This goes against previous studies that showed higher engagement during the weekdays. But, trends change over time.
The bottom line is that you should post between Thursday and Sunday to increase engagement. You should also plan at least one post for 9 AM, and subsequent posts around 1 and 3 PM.
Find Topics That Your Target Audience Will Enjoy
Along with considering the time of the day and the days of the week to post, you need to consider the topics of your posts. Find topics that your target audience will enjoy.
The first place to start is with the platform that you’re using. Facebook makes it easy to share just about anything, but Instagram and Pinterest are more image-centric. This means that content with a compelling image included in the post will be more effective on these platforms.
The topics should also be related to your niche and provide real value to your readers. This could include:
Tips and tutorials
Advice and suggestions
Essentially, it needs to contain beneficial information.
You can explore the most popular topics by performing searches through each social media platform. Each of these networks, including Twitter, Facebook, and Instagram, includes a search box.
Type a keyword into the search box and look at the top results. View the profiles of the original posters of the top posts. Look for posters that tend to share content related to your niche and see what topics receive the most likes, shares, and retweets.
Balance Your Promotional Content
Along with your schedule and topics, you need to balance the use of promotional content. It’s a perfectly acceptable business practice to use self-promotional posts on social media. But, if you use too many promotional posts, you’ll lose followers.
20% appears to be the median where engagement increases or decreases based on the frequency of promotional posts. This means you should plan one promotional post out of every five posts.
If you post once per day, this is one promotional post per week. If you post several times per day, you’ll share a promotional post every other day.
Start using a social media posting schedule to increase the effectiveness of your social media marketing efforts. Along with these suggestions, you can get more internet marketing tips and a system for generating more internet prospects by clicking here to learn about my http://mttbsystem.com/letter
The use of video marketing is becoming increasingly popular for entrepreneurs. The reason is simple. More people are using mobile devices and the videos are easier to view on these devices than reading a lengthy blog post.
Unfortunately, there’s a lot of competition on YouTube. Getting noticed isn’t always easy. But, with a few simple tips, you can begin increasing the number of followers that you’ve got on YouTube.
With more followers, your videos are more likely to get noticed. Here are several steps that you can take right now to begin growing your YouTube following.
Increase the Value of Your Videos
The first step is to increase the value of your videos. People won’t share videos that don’t provide any real value. You can’t just create a video introducing your business and hope to get thousands of views.
Each video needs to have a specific focus. It’s much like writing a quality blog post. In fact, you can recycle your most popular blog content into videos.
Whenever you write a script for a video, always ask yourself if you’d share this video with others. The video needs to offer some benefit to the viewer. You can provide instructions, demonstrations, or tips related to a specific topic.
Remain Consistent with Your Release Schedule
YouTube offers video recommendations based on what you’ve already watched. If you remain consistent with your release schedule, you’re more likely to gain new subscribers.
If a viewer watches one of your videos without following, YouTube may recommend another your new videos as they’re released. This helps bring viewers back to your channel.
Whether you release one or four new videos each month, you should stick to a schedule. Decide which day of the week you’ll release your videos. Subscribers will know when to check back and your viewer retention rates will increase.
Ask People to Subscribe to Your Channel
Your videos should serve a specific purpose. As with your blog articles, the end of the video should include a call to action. You could tell viewers to follow a link or you can use this call to action to remind viewers to subscribe.
YouTube also provides the option to include an image or graphic to act as a clickable button overlay directly on top of your video. With this clickable button, you can include a link to subscribe to your YouTube channel.
Include a YouTube Widget on Your Website
You should also add a widget or link on your website that connects with your YouTube channel. Increase exposure to your channel by adding these features to your blog or business site.
If you use WordPress, you can find numerous widgets and plugins that allow you to add YouTube videos to your site. You could also add a YouTube subscribe button on your site.
Become a Featured YouTube Channel
You have the option to add “Featured Channels” to your YouTube channel. These are channels that you follow and recommend your followers to follow.
By getting these other channels to recommend you to their followers, you can boost exposure. There are two ways to go about this.
You can either directly ask a channel to add you or you can start following them. There is no guarantee that the other channel will follow you, but it’s still worth the effort.
Interact with People That Comment on Your Videos
You shouldn’t ignore the comments on your videos. Actively respond to these comments. People may leave a comment without following. After responding, they might rethink their decision and start following your channel.
Increasing your YouTube following is one method for improving your online presence. If you’d like to gain access to more internet marketing tips, and a way to generate new sales leads, then click here to learn about my done-for-you system.